Unlock Audience Insights with WURFL's Device Intelligence
Trusted by SSPs, DSPs, publishers, and app developers to make smarter decisions about every device.
WURFL's device intelligence provides unparalleled insights from over 120,000 device profiles — enabling developers, marketers, and programmatic teams to make smarter decisions at every layer of the stack.
For SSPs, DSPs, and publishers running Prebid.js, WurflRTD enriches every bid request with real-time device signals — improving traffic shaping, curation quality, and auction performance.
Industry leaders trust ScientiaMobile’s WURFL® device detection and ImageEngine's® device-aware image optimization.
Built for the Programmatic Stack
WurflRTD is a native Prebid.js Real-Time Data module. It fixes the device object in your bid stream at the source — exact model, price tier, form factor — before any SSP or DSP sees it.
Elevate Your Digital Strategy
Why Leading Brands Choose WURFL
Enhanced User Experiences
Marketers can tailor user experiences to specific device capabilities, ensuring optimal performance and engagement.
Smarter Programmatic Auctions
WurflRTD enriches Prebid.js bid requests with real-time device intelligence — giving SSPs, DSPs, and publishers the signals needed to make every bid decision more accurate and every curated package more credible.
Improved Performance
Engineers can optimize user experiences on apps and websites for enhanced performance, leading to faster load times and smoother user interactions.
Refined Ad Targeting
Organizations gain a better understanding of their audience, allowing for more effective and targeted advertising strategies, maximizing ROI.
Reliable Data and Insights
Marketers, developers, and engineers can access accurate, up-to-date device data, enhancing strategic decision-making and eliminating guesswork.
Ease of Integration
Engineers benefit from simple integration options, which reduce the development time and resources needed for web and native applications.
WURFL is the most trusted device intelligence solution on the market.
120,000+
Device Profiles
2 Billion
daily Device DETECTIONS
99.9%
device profile accuracy
26 years
Device Intelligence expertise
What is WURFL?
The Industry Standard in Device Detection
WURFL’s advanced device detection API transforms raw data into actionable insights. Whether you’re an app developer personalizing experiences, a marketer refining ad targeting, or a developer optimizing user interfaces, WURFL empowers you with unparalleled device intelligence.
Key Features
WURFL offers cutting-edge technology that ensures precise device detection and empowers your team with the capabilities to succeed in a highly competitive digital landscape.
Header Analysis
Extract device details like model, browser, OS, and screen width from HTTP request headers.
Wide Applications
Mobile experience optimization, ad tech targeting, analytics, and machine learning support.
Need Help Selecting a Product?
We're here to help! We'll match you with the right WURFL product for your use case.
Resources
WURFL Capabilities
Learn more about over 500 device capabilities that you can use to optimize your website logic.
Product Documentation
Each product has documentation to help with the installation and implementation process.
Frequently asked questions
Check out our FAQs page to find answers to all the most frequently asked questions.
WURFL Support Team
Receive onboarding or enterprise-level ticketed support. ScientiaMobile actively monitors support tickets.