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Elevate Your AD PERFORMANCE
Unlock higher ad revenue and better user experiences with WURFL—the gold standard in real-time device detection for DSPs, SSPs, publishers, and developers.
Industry leaders trust ScientiaMobile’s WURFL® device detection.
The Missing Link in Your AdTech Stack
WURFL enables DSPs and SSPs to recognize device characteristics instantly—enhancing targeting accuracy, creative delivery, and bidstream enrichment across all screens.
With WURFL’s precise device detection, you can:
- Identify device model, type, OS, and capabilities in milliseconds.
- Serve optimized ads and creatives tailored to the user’s device.
- Maximize fill rates, CPMs, and user engagement.
Deliver Smarter Ad Experiences with Real-Time Device Intelligence
Ad performance isn’t just about audiences—it’s about context. Devices shape how people interact with ads.
Target with Greater Precision & Informed Bidding Logic
Use deterministic device data to evaluate inventory quality before bidding.
Improved Performance
Ensure assets are delivered in the right format, size, and quality for the user’s device.
Ease of Integration
Engineers benefit from simple integration options, which reduce the development time and resources needed for web and native applications.
More than 50% of the top AdTech platforms use WURFL.
120,000+
Device Profiles
2 Billion
daily Device DETECTIONS
99.9%
device profile accuracy
26 years
Device Intelligence expertise
testimonials
What our clients say:
“For years, ScientiaMobile has helped MediaMath accurately and efficiently detect devices for millions of ad requests a second. WURFL device detection enables us to target campaigns to specific smartphones, tablets, and connected TVs while seamlessly integrating with our IVT detection solution.”
-MediaMath
"ScientiaMobile has been an invaluable partner in providing WURFL's device detection to power accurate mobile device insights for our ad server, helping us deliver smarter and more reliable ad experiences."
- PubMatic
Unlock New Revenue Opportunities with WURFL
Device Value Targeting
Reach high-value audiences by targeting premium devices with MSRPs above $800, or budget-conscious users with devices under $300
Device Age Intelligence
Identify users with aging devices (2+ years old) who may be ready to upgrade, or target early adopters with the latest models
Performance-driven Optimization
Match ad complexity to device capabilities—serve rich video ads to high-performance devices and lightweight banners to older models